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19 Brand-Side Speakers In 1 Day Explore Sustainable, Natural & Health Consumer Trends

Respond To Sustainable, Natural & Health Consumer Trends! Compelling Marketing, Comms & Product Strategies Which Capitalise On The Latest & Evolving Insights To Ensure Your Brand Appeals

A One-Day, Senior, Cross-Sector, Brand-Led Conference & Networking Event, 28th January 2019, One America Square, London

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome & Morning Chair’s Opening Remarks

Robin Clark, Business Partnerships Director, Just Eat

POWERFUL CONSUMER TRENDS | PANEL DISCUSSION & Q&A

09.20 Delving Into The Real Consumer Trends & Perceptions Driving The Market To Evaluate To What Extent Being Green, Healthy Or Natural Is At The Forefront Of Consumer Consciousness & Purchasing

  • Get ahead of the game: what motivations, drivers and aspirations are behind consumers’ lifestyles and values in the shift towards natural, authentic and green living?
  • Stop wasting time on fads! Really understanding what consumers prioritise to successfully identify long-lasting trends that are worth company investment
  • Unlock the influence brands can have upon consumer behaviours, highlighting company dedication to natural and sparking greener purchasing or behaviours
  • What’s the next big thing? Taking a linear approach in revealing the upcoming trends for the approaching decade

Annelie Selander, Group Sustainability Director, Nomad Foods

Leanne Osborne, Trading Director, notonthehighstreet.com


Charlotte Morley, Founder, thelittleloop


Karen Almond, Group Retail Buying Director, Merlin Entertainments plc

SUSTAINABLE BRAND IMAGE

10.00 Shouting About Green Success & Carbon-Footprint-Friendly Initiatives To Demonstrate Brand Commitment To Sustainability & Garner Green Brand Appeal With Consumers

  • Translating insights into consumers’ expectations to create strategies which successfully position your brand to appeal to increasingly eco-conscious consumers’
  • With great power, comes great responsibility! Embed the brand ethos into the business DNA to fulfil corporate social responsibility objectives and bring the wider company on the journey

Gemma Lacey, Director of Sustainability & Communications, Southern Co-op

MARKETING ‘NATURAL’ 

10.20 Practical Steps To Better Understand & Take Advantage Of The Shift Towards Natural With Consumer-Insight-Led & Compelling Marketing Strategies

  • What is natural? Determining exactly what consumers, the industry and regulations perceive as natural to ensure your brand is correctly positioned and driving sales
  • Back to basics: exploring increasingly savvy consumer definitions of natural to understand public expectations and ensure your brands meet the criteria
  • Innovative approaches dedicated to effectively translate natural trends into product and company strategies which promote brand reputation

Dominika Minarovic, Co-Founder, BYBI Beauty

Elsie Rutterford, Co-Founder, BYBI Beauty

10.40 Morning Refreshment Break With Informal Networking

  PLASTICS, PACKAGAING & THE ALTERNATIVES

11.10 Navigating The Complex Consumer Debate Surrounding Plastics & Packaging To Communicate Packaging Decision-Making To The Public & Explore The Next Big Packaging Trends

  • Beyond the plastic bottle: what are the latest products and sources contributing to plastic pollution? What is on the radar for consumers and Government?
  • How best can we educate consumers on the complexity of the packaging debate?
  • Reveal the common misconceptions surrounding plastics and communicate the difficulties of sourcing commercially-viable alternatives
  • Think outside the box with innovative and encouraging comms which make it easy for customers to recycle and close the loop on
    the product lifecycle

Laura Gutowski, Global Director of Strategy & Sustainability, Pret A Manger

PRICE Vs. VALUE

11.30 How Much Are Consumers Willing To Actually Pay? Finding The Tipping Point Between Premium, Quality Products & What Consumers Will Actually Spend

  • Money talks: if cost is the main consumer driver, how best to balance the demand for good value, yet environmentally-friendly products
  • Quality over quantity: navigate consumer communications to encourage buy-in to better quality, justify the higher price and step away from the ‘disposable’ consumer mentality
  • Monetise being green to achieve win-win situations where the business profits from doing your bit for the environment

Rachel Parsonage, Co-founder, Noughty (KMI Brands)
11.50 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@naturaltrendsconference.com

INFORMAL PEER-TO-PEER DISCUSSIONS

12.20 Informal Peer-To-Peer Discussions

A) Fast Fashion

Carly Bilsbrough Head of CSR, Shop Direct

B) Vegan
Jo Akeju,Head of Product Development, McVitie's Sweet, pladis Global

C) CSR & Global Citizenship

D) Organic

12.50 Lunch & Informal Networking For Speakers, Delegates & Partners

13.50 Afternoon Chair’s Opening Remarks

Gavin Milligan, ESG Director, William Jackson Food Group Ltd

 SOURCING, INGREDIENTS & LABELLING

14.00 Understanding How To Correctly & Safely Source The Best Materials In A Sustainable & Local Way, Highlighting This With Clear Product Labelling

  • Sustainability starts with sourcing! Best-practice approaches to form a clear picture of your supply chain and substantiate where your products began their journey, aligning with a distinct company purpose
  • Clear up the confusion with consumers! Transparent labelling which clearly displays origins, raw materials, allergens and ingredients to help your product to stand out from the crowd
  • Create a narrative around going the extra mile to minimise carbon footprints and global sourcing in favour of local skills, expertise, farming or craft

Heather Ducharme, Global Sustainable Sourcing Assurance Manager, The Body Shop

 HEALTH: MIND, BODY & SOUL 

14.20 Plant-Based, Vegan, Gluten-Free, Tap Into What Consumers Believe To Be “Healthy” & Expose The Misconceptions & Drivers Behind Clean-Living Decisions

  • Health conscious or environment focused decisions? Identifying the reasons behind the shift towards “healthy” lifestyles to best position your brand correctly Fad or given reality?
  • Navigating through new movement to plant-based diets, finding the balance between a new way of life or short-lived trend to prevent jumping on the bandwagon

Speaker To Be Confirmed. Please Check The Website For Details.

 MANUFACTURING, WASTE & CARBON FOOTPRINT 

15.00 Boost Success With Transparent Manufacturing Methods, Innovative Waste Reduction Methods & The Impact On Carbon Footprint

  • Being upfront with successes and shortcomings in current manufacturing processes to clarify any misconceptions with environmentally-focused consumers
  • Waste not, want not: sustainable solutions to reduce waste in the production process
  • The circle of life: from manufacturing to warehousing to delivery and disposal, taking a 3600 perspective on the product lifecycle, unlocking simple and effective ways to be green
  • Step up and cut down your carbon footprint! Considering unintended negative consequences of well-intentioned decisions to prevent jumping from the frying pan into the fire

Shaunna Cubberley, Head of Innovation Engagement, Anglian Water Services

15.20 Bonus Session; Reserved For Exclusive Conference Partner. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@naturaltrendsconference.com

15.30 Afternoon Refreshment Break With Informal Networking

REGULATIONS, LABELLING & CLAIMS

15.50 Keeping Informed On The Ins & Outs Of The Current Government Legislation & Public Body Recommendations & To Remain Compliant & Deliver Accurate Branding Claims

  • Just what can you claim? From organic to energy-efficient to vegan to natural, ensure your company is up to date on the latest claims and regulations, using this to your advantage to promote stand-out products which fit your customers’ criteria
  • Get ahead of the competition with breakthrough professional insight on associations that add value to your brand and win over customers
  • Keeping up with government guidelines, regulations and recommendations for compliant and ethically-sound product development and marketing

Kath Dunbar, Global Director Science & Regulatory Affairs, Anheuser-Busch InBev

STAKEHOLDER COMMUNICATION | PANEL DISCUSSION

16.10 Comprehending Conflicting Stakeholder Perceptions Of Green, Natural & Sustainable To Deliver Comprehensive & Engaging Comms Which Minimise Backlash, Outline The Brand Perspective & Foster A Constructive Two-Way Dialogue

  • It’s not what you say it’s how you say it: how best to communicate with your stakeholders with clear and effective messages showcasing your brands’ sustainability successes
  • Educate the masses and straighten out the misconceptions amongst consumers enabling greener, environmentally-conscious decisions

Natalie Deacon, Executive Director Corporate Affairs, CSR & Sustainability Avon Cosmetics & President of the Avon Foundation for Women, Avon

Coralie Falize, Regional Procurement Director EMEA, Tate & Lyle

Damian Ellis, Associate Procurement Director: Sales, Marketing Activation & Design, Mondelēz International

Carly Bilsbrough Head of CSR, Shop Direct

16.50 Afternoon Chair's Closing Remarks 

Gavin Milligan, ESG Director, William Jackson Food Group Ltd

17.00 Official Close Of Conference